Each year, the Department of Environment and Conservation in NSW Australia releases a report entitled "Who Cares About the Environment in 200X". The 2006 report, HERE, shows a huge increase in awareness and concern about environmental issues. For example, about 90% of people say they are concerned about the environment (makes you wonder about the other 10% though).
But how about this one - more than 75% of people could not even distinguish between the ozone hole problem and global warming. Frankly, I find it hard to believe that 75% of Australians have their heads so far up their #$%%s... or then again maybe... (just kidding!)
Even still, 85% of people think that government and industry are not doing enough to combat environmental issues. There's a mandate for change if ever there was one.